Niyo Fest

October 2025

 

Global Commercial Partnerships | Sony Music UK/AWAL

Nnamdi is an entertainment expert with over a decade of experience. He has contributed to numerous global campaigns, collaborating with artists such as Travis Scott, Beyoncé, and DJ Khaled. Notably, Nnamdi played a key role in supporting various African superstars during his tenure at Sony Music Africa, including Ruger, Davido, Wizkid, Tems, Oxalde, Dj Maphorisa, Tyla, and more.

Currently, Nnamdi is a vital member of the AWAL central global commercial partnership team based in London. In this role, he oversees independent artists on the roster across commercial streaming and social media platforms, while also co-spearheading the expansion of AWAL’s African Business in the continent.

With academic credentials including a BSc in Architecture, an MBA, and completion of a Digital Disruption course at Northampton and Oxford, Nnamdi is deeply passionate about fostering businesses and brands, particularly focusing on amplifying the voices of black and African creatives.