Niyo Fest

Founder & CEO | MyoMaster

“Co-Founder of one of the UK’s fastest growing health and wellness businesses MyoMaster; finalist Natwest’s ‘Entrepreneur of the Year’; finalist at the Aviva Women of the Future Awards; and one of only ten British business-owners backed by Google’s ‘Black Founders Fund’: Lottie Whyte is a force to be reckoned with.

Having scaled MyoMaster – the business that she launched in 2021 alongside her husband, professional England and Harlequins rugby player, Joe Gray – to not just profit, but to have an impressive £4m revenue run rate in just three years.

Perhaps best known as the ‘Dragon Slayer’, having gone down in Dragons’ Den history for silencing Steven Bartlett with a searing comeback, Lottie’s quick-counter remarks and steadfast conviction in her business saw her win the hearts – and investment – of Gary Neville and Sara Davies. What’s more, she became an internet sensation, with her Den pitch gaining over 15 million views and counting…

Prior to becoming an entrepreneur, she spent a decade responsible for new business, marketing and people across multiple communications companies. During this time – at the age of just 27 – she was headhunted to join the board of M&C Saatchi PR.

Outside of running the business, Lottie is a highly sought-after speaker, sharing her expertise on both business and personal growth. Already Lottie has been a keynote speaker at Stylist’s Business and Work Festival, as well as speaking on ‘The Future of Work and Wellness’ at Google’s Future Forum and ‘How To Scale Your Business’ for Buzzfeed.”