Music Business Consultant
Kyellu Tsamdu is a seasoned music industry professional with over 9 years of experience across label services, artist relations, project management, bookings, and live events. With a proven track record of managing complex artist projects, curating live events and spearheading innovative marketing campaigns, Kyellu has significantly contributed to the success of numerous African artists across Africa and Europe.
Her extensive experience, including past roles at emPawa Africa and Probot Digital, has honed her expertise, enabling her to deliver impactful results and foster strong relationships within the music industry. In 2022, Kyellu was recognized by Pulse Nigeria as one of 20 under 30 individuals shaping the Nigerian music industry and by Turntable Charts as one of the 30 under 30 power players in Nigerian music.
Kyellu holds a Master’s degree in Global Strategy and Innovation Management from the University of Leeds, which complements her industry experience with a strong theoretical foundation in strategic thinking and innovation.
Passionate about empowering independent artists and leveraging technology to drive industry innovation, Kyellu continues to explore new business opportunities and trends within the music sector.
