
Global Makeup Strategist | EATOW
Eryca Freemantle stands as a thought leader and a passionate advocate for diversity. Recognizing the intricate connections between makeup, entertainment, fashion, and the music industry, she has dedicated herself to the mission of continuous education. Her advocacy extends to representing black women in the makeup and beauty sector, earning her recognition in esteemed publications such as Forbes, Bloomberg TV, The Evening Standard, Global Beauty News, and Cosmetics News.
She is the innovator and founder of E.A.T.O.W GLOBAL MAKE UP AWARDS, a testament to her entrepreneurial spirit and vision. Eryca understands the business of makeup and the economics of the industry, demonstrating her expertise as she no longer practices as a makeup artist. Her knowledge and experience have led her to collaborate with leading brands such as Laura Mercier, Keromask, Olympia Beauty, Pro Beauty, and Unilever. Additionally, she has served as a judge for prestigious awards like Pure Beauty Awards, Scratch Magazine & Awards, showcasing her industry acumen.
Eryca Freemantle’s influence reaches far beyond borders; she has left an indelible mark in various countries such as the UK, USA, Nigeria, Ghana, Dubai, Gambia, South Africa, and Germany, and her impact continues to expand globally. Her legacy serves as an inspiration, and her global footprint is a testament to her dedication and expertise within the makeup industry.