Music Supervisor / BBH London & Creative Director / Devoted Music
Daniel Olaifa is a Music Supervisor at Black Sheep Music, part of BBH London. With a background as a producer and multi-instrumentalist, Daniel brings a unique blend of creative expertise and industry knowledge to his role. Alongside his work as a Music Supervisor, he also performs as a session musician with BIIG PIIG.
Before joining BBH in 2021, Daniel worked in Sync within Concord Music Publishing’s UK team, where he played a crucial role in securing placements for artists in television. Now at BBH, he has supervised numerous campaigns for major brands, including Experian, Tesco, Tesco Bank, Barclaycard, Genentech, Samsung, and Burger King.
He has been instrumental in shaping the agency’s music culture and championing emerging talent. His industry contributions have earned him recognition, including a nomination for Best Music Supervision at the Young Arrows. Additionally, through Devoted Music, he provides consultancy A&R services, collaborating with established acts like Metronomy and nurturing the careers of rising artists.
