Niyo Fest

October 2025

 

Founder Cosmetrics Ai

Ovi King is a hair care domain expert with a disruptive vision for the future of hair care, a self-confessed hair product obsessive; he specialises in curly and afro textured hair care. His interests focus on the science and technology of hair. Ovi leads the events and business network, Hair Care Revolution UK and the founder of Cosmetrics Ai, a tech-driven cosmetic care start-up, aiming to empower consumers.

His ambition is to activate inclusive social change through entrepreneurship. Teaching people to love and appreciate their hair builds self-esteem and confidence which manifests into more productive, happy & harmonious communities. He is inspired by the collaborative power of community!

His mission is to innovate the hair care industry, breaking barriers of cost, location, and expertise. ‘Less talk, more action’ defines his approach to driving meaningful change!

Since 2017, he’s partnered with celebrity stylists, organizations like Microsoft & Hilton, and leading brands—Loreal, Revlon, Cantu, Mielle, Andre Walker—hosting 30+ globally attended events on hair, beauty, and beauty tech.

Impact – Driving social impact by promoting consumer education, brand showcase, talent spotlight, and industry innovation.

Beauty Tech – Advancing innovative technologies that solve real problems and elevate customer experiences.