CEO & Co-Founder Butterfly 3ffect
Elfried is admired for his ability to connect deeply with audiences and provide profound insights into the world of marketing, leadership and personal development. Through his work at Gymshark, he not only elevated the brand’s social media presence from 1 million to an impressive 20 million followers,but also played a pivotal role in Gymshark’s remarkable growth to a £1 billion valuation, challenging industry titans along the way. In 2023, Samba and Michael Heaven established Butterfly 3ffect, a creative agency empowering diverse creators and brands to reach new heights and reshape the marketing landscape.
